Like Paul Revere, professional twitter teacher Adrian Dayton (sorry Adrian, no link love for you) spent much of his twitter day yesterday telling everyone over and over again he had written a post on his blog.
He asked the deep question "Do you believe in social media?" (Can I get an "amen.")
Adrian doesn't just use social media, he's attempting a career at it. He was laid off from his law job after less than a year, claims to have received another one almost immediately, but turned it down to build a career in teaching lawyers how to tweet.
Hey, everyone has to feed their family.
Adrian has said before that "life is too short for billable hours," or something like that. He basically claims to have dumped BigLaw for his new career involving messages of 140 characters.
As Vito Corlenone said "makes no difference to me what another man does for a living."
What's funny though is that reading Adrian's messages now makes it clear he is looking for BigLaw to hire him, to teach them social media. He doesn't want to work there, as a lawyer.
Adrian doesn't like me. He doesn't like me because I caught him being a little less than candid about his background. (Note: Adrian did finally tell the New York Bar he no longer works at the firm that laid him off.)
See, on social media, lawyers looking to make money from the teaching of social media mavens don't care about whether the self-named mavens are being honest about who they are, they're just looking to tweet and blog for profit. Tell me how to make money as a lawyer with my computer keyboard, forget honesty.
So now he ignores any question I ask him, and pretends I don't exist. I don't do good things for his precious twitterstream as he's trying to make a go at getting in-house counsel and BigLaw to pay him to teach them social media.
Now getting to his latest post, he makes this comment:
Lawyers from Scott Greenfield’s camp are protecting other lawyers from social media help, because they didn’t need it. They pulled themselves up by their boot straps to learn social media and blogging, so why shouldn’t you? It’s so easy a caveman could do it. You get the idea.
I am one of those lawyers who Adrian and his other social media mavens consider to be in Scott Greenfield's "Camp." They talk around us most of the time, referring to us with tags and descriptions, but avoiding mentioning our names because they fear a real debate. They need to puff their resumes to get lawyers to take them seriously, because the reality is that the experience as a lawyer is thin or non-existant. They claim their experience as a lawyer is why lawyers should pay them for social media help, and hope no one asks about their practice. Never have I heard that one of these faux experts spoke at a conference where someone raised their hand and asked "tell me about your law practice." It's the question they pray is forgotten.
You see Adrian, I'm not protecting lawyers from social media help, I'm just telling them the truth about you, and the others who troll the internet claiming to be the lawyer lawyers should hire. You still to this day claim that in a short period of time at your firm you worked on a 450 million dollar merger. Do you think anyone believes you were of any significance in that deal being a lawyer for a few months? Or do you just hope BigLaw sees that and thinks you are one of them so they will hire you to teach them the retweet?
I think if lawyers need social media help, they should get it. If lawyers need help learning to put on shoes, I want them to get that help as well - but not from a lawyer who claims to be an expert in shoe-putting-on, and has no feet.
Can you not understand the difference?
Located in Miami, Florida, Brian Tannebaum practices Bar Admission and Discipline and Criminal Defense. He is the author of I Got A Bar Complaint.